Decision guide
The answer is not one market but two belts with different jobs. Go to the wrong one and the trip is wasted.
The ten-li furniture avenue and the big malls (Shunlian, Tuanyi and others) show complete ranges in real settings—ideal for settling your style and budget.
But many Lecong stores are shop-in-shops backed by Longjiang factories or resellers, with 20–30% markup over the production end. Come to Lecong to look and compare, not to buy at the sticker price.
Upstream of Lecong sit thousands of factories—sofas, soft beds, solid wood, custom work. The same item, factory-direct in Longjiang, typically runs a clear step below the Lecong showroom price because there is no display layer in between.
This is where you go once you know what you want: ask the ex-factory price for the exact same model, walk the workshop, and check materials where they are made.
Morning in Lecong: look, photograph, compare three stores for the same style. Midday in Longjiang: take the photos to source factories and ask the direct price—the gap is immediately visible. Afternoon: verify materials, negotiate, sign.
Why not rush factories alone? Two traps: factories do not take unintroduced retail buyers, and half the “factory direct” signs hide resellers. A local guide gets partner pricing and tells real factories from resellers at a glance.
Logistics: dedicated furniture lines leave from the belt to all over the country and overseas ports—arrange shipment on the spot the same day instead of making a second trip.
We have worked in Foshan furniture for 19 years and know 200+ source factories in the Lecong–Longjiang belt personally. Our service: plan a route around your budget, shortlist factories to your style, verify materials on site, negotiate, and get the contract signed in one day. We never touch your payment, never take kickbacks—only a fixed fee of RMB 800 per day (about US$110, rate as of Oct 2026), car transport within the belt included. How the service works →
Look and compare in Lecong's showrooms, then take the same model to Longjiang's factories for the ex-factory price. Buy at the production end, not the display end.
For the same model and materials, factory-direct in Longjiang typically runs a clear step below the Lecong showroom price, since there is no showroom markup layer.
Practically no—most factories do not receive unintroduced retail buyers, and many “factory direct” signs are resellers. A local guide opens doors and filters fakes.
Dedicated furniture logistics lines operate right next to the belt; shipments nationwide and to export ports can be arranged the same day on the spot.
Talk to us
Message us on WeChat or call. We will tell you honestly whether a sourcing trip to Foshan makes sense for you.